Flexible Electronics News

Thinfilm, Hopsy Deliver ‘Smart Beer’ to Craft Brew Market

Local craft-beer marketplace to uncorporate NFC OpenSense technology into microbrew brands across US.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Thin Film Electronics ASA (Thinfilm) announced a partnership with Hopsy, the US’s first local craft beer marketplace and beer delivery service. The two companies will integrate Thinfilm’s NFC OpenSense technology into a variety of locally produced craft beers across the US. The wireless NFC tags will enable microbreweries to engage with consumers, educate customers and differentiate their respective brands.   Hopsy was created as an alternative distribution system through which customers can o...

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